Xiaoling jiao jamie soohoo clean edge razor paramount health and beauty company, known as paramount with corporate divisions included health. This document was uploaded by user and they confirmed that they have the. New york univerity stern school of business spring 2018. Splitting hairs in product positioning clean edge razor. Clean edge razor case case clean edge razor splitting. All work should adhere to the apa format and be professionally presented. Clean edge razor case analysis 851 words antiessays. Basic quantitative analysis for marketing hbs 9584149 case. Clean edge razor case analysis essay 909 words bartleby.
Project description write 1 page per section addressing the questions below using the attached case clean edge razor section ii. Splitting hairs in product positioning hbs 4249pdfeng note. This company is a market leader in the non disposable razor market. Click on a datetime to view the file as it appeared at that time. Clean edge razor case study summary of the background and facts this case explains the fictional struggle of a razor company, paramount health and beauty company paramount, who has been lagging behind in its industry to release innovative products. Clean edge razor is part of the nondisposable razor and refillable cartridge. Marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Splitting hairs in product positioning hbr 4249 week 10. The nondisposable razor market is in a rapid growth stage approximately 5% per year from 2007 to 2010, while. Team 2 clean edge razor case study d47e0p8vmdn2 idocpub. Read this free business case study and other term papers, research papers and book reports. Briefly describe the current situation of clean edge by articulating up to six key insights from the information presented in the case about the current situation. Wsc essay rubric clean edge razor case study analysis. Aug 15, 2015 marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative solution to choose, what the advantages and disadvantages are. As the case points out, both niche and mainstream strategy will help paramount to raise its market share in superpremium non disposable razor segment. Clean edge razor case study summary of the background and facts this case explains the fictional struggle of a razor company, paramount health and beauty company paramount, who has been lagging behind in. Case study clean edge razor write my essay i need help. Paper must provide detailed answers to the following questions in an apa style format. Recommendations for clean edge razor case case study solution.
To analyze the structure of a company and its corporate strategy, porters five forces model is used. The decision that is being taken should be justified and viable for solving the problems. Clean edge razor case niche vs mainstream only half part. Use a view model class as the views model and add a method that includes the switch statement. Somerset maugham for iphone, ipad txt format version, file with page numbers the razors edge by w. You will follow a case analysis template that will be given to you by the instructor. Paramount health and beauty company is launching a new nondisposable razor, clean edge that boasts about superior performance by utilizing a vibrating technology that stimulates hair. In this model, five forces have been identified which play an important part in shaping the market and industry. Since 2009, it was the unitvolume market leader for nondisposable razor products. Paramount health and beauty company is launching a new nondisposable razor, clean edge that boasts about superior performance by. Splitting hairs in product positioning hbs 4249 pdf eng note. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative. Clean edge razor case case clean edge razor splitting hairs. In addition, targeting the entire three consumers segment would increase the likelihood of increased sales and revenues of the clean edge razor.
The plan may backfire just in case the new technology doesnt generate enough curiosityinterest in the customers. Learn vocabulary, terms, and more with flashcards, games, and other study tools. What changes are occurring in the nondisposable razor category. Clean edge razor case study analysis essay 1845 words. Splitting hairs in product positioning case solution. Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience. Marketing strategy foster school of business university of.
Clean edge razor case study market analysis brand scribd. Clean edge is a highly innovative product that has a unique design. The direct competition product positioning analysis product release challenges the first new release in 5 years. Somerset maugham kindle edition with audio multimedia cd video hardcover new or used, cheap audiobook pric theres also other available format to download. The brand naiv launched by radiance in 2010 is based on a similar technology and is already positioned in the niche market and is gathering share. Essay on how violence affect our life critical thinking skills in education pdf. Product positioning and communication strategy yellow.
Clean edge razor case study positioning clean edge razor as niche would go nicely with the companys current portfolio. Clean edge analysis what students are saying as a current student on this bumpy collegiate pathway, i stumbled upon course hero, where i can find study resources for nearly all my courses, get online help from tutors 247, and even share my old projects, papers, and lecture notes with other students. Jun 07, 2017 clean edge by paramount case study response duration. Clean edge razorcase analysis executive summary paramount is planning to launch a non disposable razor clean edge. Clean edge razor michael callejo dizon march 4, 2014 professor linda reeser section s 212258265 executive summary paramount, a global consumer products company with corporate divisions in health, beauty, and grooming, currently has no presence in the superpremium market segment of the nondisposable and refill cartridge industry. Clean edge razor splitting hairs in product positioning 21220 group 5 radhika nadkarni rishi ranjan sujoy chakrabortty sumanta chatterjee suresh panigrahi problem statement. Download the razors edge ebook pdf free therazorsedgesg. New york univerity stern school of business spring 2018 syllabus mktggb. Point of view supply chain manager he ensures that their supply chain is efficient and costeffective. Clean edge razor case study free download as word doc. Market segments superpremium mainstream moderate niche value 6. Clean edge razor is part of the nondisposable razor and refillable cartridge division which was designed by the company paramount. There should be only one recommendation to enhance the companys operations and its growth or solving its problems. Clean edge razor case study razor marketing strategy scribd.
The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. In 2007, clean edges ron pernick and clint wilder authored the clean tech revolution. Most popular documents from suranaree university of technology, bangkok. Paramount clean edge razor case solution and analysis, hbr. The overall wellbeing of the company marketing challenge marketing budget. The next big growth and investment opportunity and in 2012, pernick and wilder authored a sequel called clean tech nation. Paramounts clean edge serves the mens market for the purpose of shaving. Statement of the core problems of the case 1 page this section is a short description of what you believe to be the core problem or problems that are plaguing. Clean edge razor case study presentation by semaan obeid on.
Clean edge by paramount case study response duration. Apr 25, 2014 case analysis for clean edge razor please write introduction, situation analysis includes market and company overview, competitors analysis, swot analysis. Clean edge razor free download as powerpoint presentation. Diversity essay medical school equipment hire limited. Splitting hairs in product positioning, spreadsheet supplement brief case by john a. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. Select nondisposable razor brand prices 6 exhibit b. The growth in the market was due to the introduction and change of new products.
Information from table a in the case study indicates the non disposable razor market growing at roughly 5% per year with refill cartridge growth rate at 2% per year. Clean edge razor case niche vs mainstream only half part solution vnd51wm7d5lx. Clean edge razor case case study solution and analysis of. Use niche market positioning concept randall should use the niche market positioning concept. Clean edge razor case study free download as powerpoint presentation. The brand naiv launched by radiance in 2010 is based on a similar technology and is already positioned in. A supply chain is the collection of steps that a company takes to transform raw components into the final product. Looking at the exhibits, it is clear that using this marketing strategy would lead to consistently high profit margins.
The razors edge ebook epub electronic book the razors edge by w. When you discuss your case, keep in mind that both creativity and the actual problem solution matter. If you continue browsing the site, you agree to the use of cookies on this website. Currently it is offering paramount pro and paramount avail. Clean edge analysts are regularly quoted in the media and the firm has offices in the san francisco bay area and portland, oregon.
Clean edge is also banking upon the new technology. It tells the story of larry darrell, an american pilot traumatized by his experiences in world war i, who sets off in search of some transcendent meaning in his life. Individual grades must be appealed to the professor with a written. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Splitting hairs in product positioning market segmentation clean edge by paramount how should paramount position clean edge. Nov 23, 2014 read clean edge razor case analysis free essay and over 89,000 other research documents. Marketing management case analysis clean edge razor. The product based categorisation in hair removal market is non disposable razor, disposable razor, cartridges, shaving cream and depilatories. Clean edge razor case study presentation by semaan obeid. Read clean edge razor case analysis free essay and over 89,000 other research documents. Porters five forces strategic analysis of the clean edge razor case case study. Randall must recommend an optimal strategy and provide supporting economic analysis of his decisionnot just for clean edge, but for its effect on the entire.